Monthly Archives: February 2021
The 7 Mental Triggers That Create A Buying Frenzy
There are more than seven psychological triggers that cause people to buy like there’s no tomorrow. Presented here are the main ones.
When these techniques were first used in an advertising message, it was reported to have increased the purchase rate by some 257%!
They can be used in all forms of communication such as: online or offline ads, headlines, and even written or video sales letters.
But, be aware of this. If you are too obvious in using these methods, you will actually hamper your sales. People like to buy, but they don’t like to be sold to.
That said, in no particular order:
#1 – The Question Trigger
This is quite simple and yet very powerful; ask a question. By asking one or more questions, you get people involved in your copy.
Your readers or listeners automatically start to think of an answer to your question and therefore become more responsive to your message.
Which of the following two headlines would grab your attention?
“You are wasting money on online advertising” or
“Why are you wasting your money on online ads?”
#2 – The Why Trigger
Tell people WHY you’re doing what you are doing. Don’t keep your customers in the dark. They are far more apt to buy from a regular bloke that they know something about.
If you are giving 25% discount coupon on your product or service? Tell them honestly why you are offering such a deal. Is there a time, quantity or value limit on products you are selling at that price? Tell people why.
By telling your customers what this promotion is all about, they are getting to know, like and trust you. And thereby, more willing to buy from you.
#3: The Curiosity Trigger
We all want answers to our questions. If you were to tell someone not to open this email, they probably will open it.
Use of headlines like “Discover the hidden golden nuggets of information” will always produce great results. People always want to know “What’s the secret?”.
Curiosity triggers are fantastic methods that gets consistently gets your email opened. They also work tremendously well in ads and articles. How about the title of a report called: “7 Psychological Triggers That Create A Buying Frenzy?”
#4 – The Fear Of Missing Out Trigger
People are more likely to purchase from you, if you motivate them by using this trigger. The fear of lose or missing something is far more motivational than their desire to get something. That’s why strict deadlines or limits on the numbers works so well.
Here are some examples of the types of limits that I am sure you have run across before. An advert or webpage that has a 3 day window to purchase. Or a total limit on the number of copies available at this one-time bargain basement price. You can entice people to act quickly by letting your visitors know that this is strictly a limited time offer.
#5 – Be Specific Trigger
Use specifics in your numbers rather than roundoffs. “Would you like to know how I made $963 last week” sounds far more convincing than “How I make $1K a week”.
People are skeptical when you seem to be just making up numbers. Even if you are fudging the numbers, by using specific numbers people will convince themselves that you are believable.
If you are going to state facts, they need to be as specific as you can find. General numbers never sound plausible. This may cause your customers to silently call you out on it and they probably will just move on.
#6 – The Story Trigger
Nothing can top an appropriate story. It becomes easy to guide people just by the telling of a good story.
Many famous and not so famous writers have used this one method in their sales copy. They have reported outstanding results from it alone.
You can recount a true story of yours or a customer. Just be careful to change the name or any identifying conditions to protect any embarrassment or law suits.
If you can get a few testimonials from some of your purchasers, this would be one of the best ways of using this method.
A true story about how the product or service has improved the teller’s life, goes a long way to building your credibility and motivating people to buy.
#7 – The Face Your Problem Trigger
Every problem that you or your customer’s face, potentially has a solution.
However, you need to listen to the problem as explained by your customers to determine if the solution(s) that you have available are a proper fit for them.
Even if you have already determined that you have the solution, because you have heard this all before, you need to let the customer vent before presenting your solution. They have a need to “get it off their chest”, as they are sure they are the only one with such an issue.
A technique that works extremely well is paraphrasing the dilemma so that you are emphasizing the pain point.
This can be a simple as spelling out the problem and telling them how you felt about. This gets you on their side. Then, only after you’ve established that report do you tell them of the solution that you have found works for you.
Now you have to be careful here. This is why it is important to actively listen to their situation and make sure that the solution you are proposing is the proper one.
If you don’t and you sell them a product or service that doesn’t solve the problem, you may at the very least have a refund or far worse, an angry, vindictive customer who is going to make it their life’s mission to totally ruin your reputation and any future sales.
Apply these seven mental techniques judiciously to increase your sales and decrease the cost of your ads.
They are very powerful, however, you should not over use them in your copy. It can backfire on you.
Remember. subtilty is the key. If you are too obvious in your copy, you will look desperate and your visitors will not return.
You want your customers to know, like and trust you.
Not Know, Hate And Ghost You.
Just saying, It’s Up To You! Now go out and get ’em, Brian, I mean Brain! 😁
Here Are 3 Strong Approaches Every Website Needs To Follow In 2021
You were probably just like the rest of us… quite darned happy with yourself, as well as bit on the giddy side. You have an idea to make money online and bought a domain name for it. Now you’re actively dominating your very own little corner of the world to not paying a great deal of attention to the remainder of the world… Unless it’s to find out a few pointers from effective marketing professionals simply like us who have made it big. Tips simply like these … that will apply to every market – no matter of the item or service – are a fantastic incentives to attempt something new. So here you go…
1. Produce a Special Deal
A special deal is precisely that … a deal that is special. Generally, consumers would certainly not be able to acquire this item or mix of items, and also when the products are gone … sorry!
You do not have to go out and order a bunch of brand-new products to place with each other a special deal. Get hold of a few things that are relevant, team them together, discount the rate, and your consumers will certainly be excited to be getting an excellent deal.
2. Resolve the Little Consumer Teams
Particular niche markets are anywhere, right under your nose! Within the consumer target market that you offer right now are teams of individuals who share usual qualities. Think of it … possibly you have a team who speaks Spanish, a team of teens, and also a group of middle class married man and women.
It’s not tough to take your existing ads, and also make a couple of modifications to readjust to the particular niches. They’ll be impressed that you understand THEM, as well as the boost in your earnings will be the best many thanks you can obtain.
3. Set Up a Winning Referral Program
Their determination to go the added wins consumer loyalty and assistance. Normally, satisfied customers refer their friends and also household to the location that will certainly take excellent treatment of them.
Research studies reveal that every satisfied consumer informs 3 individuals concerning you. Offer consumers that refer close friends a thank you – whether it’s a discount, unique gift item, or a straightforward thank you card – the referrals will spiral!
You can knockout two birds with one stone by implementing client surveys. A quick follow up of a couple of questions regarding what the client does as well as doesn’t like concerning your product. If the return is positive asking them for the names and also addresses of family and friends who would certainly benefit from the product, might set you up as the go to choice when the call for info of a potential client!
Grab a couple of products that are related, group them with each other, price cut the price, and also your clients will certainly be thrilled to be getting a good deal. Within the client audience that you serve right now are groups of people that share typical attributes. Their determination to go the added victories customer commitment and assistance. Naturally, completely satisfied clients refer their pals and household to the area that will take good treatment of them.
Offer clients who refer friends a thank you – whether it’s a discount, special present product, or an easy thank you card – as well as view the references spiral!
If you enjoyed these tips and would like more click here…