A/B Testing – What You Should Test | Email Marketing Course (60/63)

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What should you A/ B research in your emails? let’s talk about a few cases of the differentelements that you can test that could have an impact on the emailmarketing accomplishment of your expeditions first of all you have the email subjectline and pre-header this is the very first text thatcontacts will see when they’re looking at your email campaignin their inbox it can have a huge effect on the open frequency of your email campaignwhich is the first step in the email marketing funnelif you’re a b testing content in this elementyou could consider adding things like emojisor modifying the wording to use an active phraseversus something that’s more based on numbersit’s up to you to decide what will be relevant and there are plenty of thingsthat you can evaluation time with this sender datais another element that’s good for testing that can increase your open rateit’s one of the things that sacrifices the first impression to your contacts aboutyour email safarus to research something here you couldconsider using a first name along with your firm specify or precisely anormal first and last name or something more generic like thesendinblue team this will help you examine what yourcontacts trust the most you can also test different send timesobviously depending on the type of email you’re sendingor even the type of business that “youve had” contacts might be more locked atdifferent times during the day testing when the best time to send yourspecific email campaigns can give you a big boost in performanceimages is another element that’s really greatfor testing adding personas in your email campaignscan be a very powerful way to create an psychological attachment with your contactsor communicate something quite clearly without using any textit can have a strong impact on how the subscribers perceive your messageand can increase conversion or click proportion this is especially true for headerimages which is the first thing they’re goingto see when they open your email without having to scroll or read anytext of course content is another veryimportant area where you can run a b evaluations you can try things like changingthe tone of voice changing the salutation or headlinedifferentiating the prices increasing or lessening the discountamount that you’re offering for a particular sale or reforming thelength of the verse “youve got in” your email campaignall of these things can have a different impact on your alteration frequency andoverall recital as you can see on the left this is anexample of an a b experiment on content on the left email you have a 50 discountwhich is for the summer sale versus on the rightyou have a larger discount 55 and it’s only for today finallybuttons and ctas are one of the most impactful areas where you can run a btests modifying something as simple as the textinside a button or the background colour or even thepositioning such as center aligned or left alignedcan impact shift rate in a very significant wayit’s up to you to test and ascertain the placementtext color and blueprint that give you the very best resultsso how do you decide which things you are able to assessment firstit’s important to think first what the hell is you are willing to optimize fordo you want to increase your open pace if soyou should lead assessments on your topic front and preheaderthe sender data and the mail go all of these elementscan have an impact on the open pace of your email campaignif you just wanted to optimize for clink charge you need to think more about the contentof your email campaign formerly useds open the email that meanstesting things like epitomes colorings design textor buttons and ctas apparently testing these elements won’t have animpact on your open charge since they will have to open the emailto see these things eventually if you’re trying to optimize forconversion charge you should think more about thespecifics of your email material such as the type and number of productsthat you’re displaying the deduction amounts or vouchers and thepersonalization and overall length of your email verse.

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