Email Marketing Basics Part 1

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okay hello everybody and welcome to our sharing session from me Gopalakrishna so as you guys aware um every month we’ll have one sharing session I’ve missed up to sharing sessions so I’m trying to compensate and I will today I want to share on the topic of email market basics this is part one of email commerce essentials but do but to maybe share with everyone maybe tomorrow sometime this week while I’m catching up from my sharing pleasures so what is email marketing mostly email marketing one of the primary things you need to do is you need to have the proper email market software so if I transmit Harris an email by email one-one that’s not only considered email sell right it’s deemed to be a direct from email well how about if I send an email and CC to 500 parties okay is that considered email commerce or not again email market actually depends on the content of the announce so if you’re just forwarding funny feline exactly to 1,000 beings and you’re not really market anything so that’s more like volume email but email series email whatever it is by the same method then you you send too many people from one person using cc or BCC in Gmail whatever it is but you’re actually selling something or promoting something that’s considered email sell so the most caveman approach is to positioned 500 emails in a email outdo expanse replica everything input into your Gmail as cc or BCC and saver to everybody that’s okay for you know a few hundred people or less than one hundred that’s fine but I think there’s a limit to that and if you start sending 10,000 parties through BCC probably your gmail accounting will be shut down so to do email sell actually need the proper software and there many different kind of software the one that we use is announced Aweber so email is an email sell software and it helps you to manage your email inventory so you can see all your customers in ear ever you can download the roll in Excel if wishes to but actually you’ll have to log into Aweber to do most of the stuff so if even if you download the roll is really no site but in a way by yourself you can log in view each reader and you can send out an email to them so a river is not at like Gmail I cannot belief one customer and send them in email individually no it’s it’s created by having a list and segmentation and other nonsense but I’ll go into that in the second part so to do email commerce properly you need email marketing software that can deliver to thousands and thousands of beings very easily without you having to worry about your Gmail account getting stair because all emails are sent from their server so we need your mapping software use Aweber now how do we get the subscribers that is the important thing so in order to get readers for email marketing to work you need a disembark sheet so a bring page is where you put in a landing page is where the visitors will come on your website either from Facebook or social media or any tie-up from any other website and all these guests end up on the platform sheet and from this ground sheet we applied an opt-in form so this opt-in form is provided by a weber I’ll establish you in a while how it looks like so this opt-in form we positioned it on the arrive page and the rest of the landing page is basically explaining why someone should subscribe which means to put in the word and email address and what they will get if they subscribe so when someone goes to your arrival sheet and packs up to obtain form so he’s considered a subscriber and this is the formula for this or the metric for this is consider opt-in rate opt-in rate mostly makes out of 100 people who called your ground sheet how many people still up top for if ten people still have to opt-in form then your opt-in rate is 10 percent but it doesn’t stop there from the opt-in form after they’ve fill up the call and email address there’s two ways to add them into your article account the first is single opt-in and the second is doubled opt-in single opt-in intends as soon as they fill the reputation email address click Submit they are added automatically to your Aweber account where else doubled opt-in means they will get a verification email firstly so what is the difference with doubled opt-in they will get a verification email and they must click on the link in that email only when they click in the link in that email will they be added to your Aweber account and well single opt-in they will not receive any proof email at all whatever they put in the form is added to your Aweber account so there’s pros and cons of it by squandering single opt-in you will get more subscribers because there’s only one war they need to do this click Submit that’s all they don’t need to check for proof email however a lot of those customers may be bullshit mailing address or even they entered the raw itself calmly antico maybe so they will be added to you ever account but any emails that you send to them they are able to never receive because the stake or incorrect email address so by adding doubled opt-in you will only be adding the people who have confirmed the email address so you know it’s an actual email address precisely will really log bogu or no lapse there so this is considered the conversion rate how how many parties get added into your Aweber account so if you’re using single opt-in when you inspect acre sheet they click on opt in the flap meridian inform and revise straightaway to your Aweber com well if you’re using double opt-in the visit a disembark page fill up the opt-in form but then they will get a proof email first and if they click on a verification email only then it’s added to the email account email marketing software so when the subscriber is added to the Aweber account and accessible automatically send up an autoresponder email and then redirect them to the Thank You page the Thank You page can be any page that you want it’s created by you and you can also choose not to enter it and queue pitch if you want to and simply use the autoresponder load that’s really up to you so this is an example of the opt-in form that I create in our Aweber account so there are many templates that you can use by in this example I’m just going for a very plain-looking template because the customization of styling is done ourselves on the website so you can choose what forms or what studies to have in your in the form by default email address is required you can also lend honour or you can create a brand-new battlefield and then you can continue to design your use now this form you turn in your landing sheet as I evolve so this is an example of a link tracker landing page so a arrival page is very simple it’s just it has a headline sub-headline and some text there to actually encourage people to subscribe or throw in their list and email address to encourage them the best way is to maybe apply a ticket or some reason why they need to put in an email email address in this case we commit a free report and then the bottom of this sheet you realise Randa T the free report they can put in a full mention email address and sound download now however we’re employ a double opt-in system so if they threw their word and email address and sounds download now we are really don’t down with anything they don’t even lend it to our a weber history more so earlier they are added to the now ever appease but their cities is unverified because they need to verify the mailing address so when you click on download now instead we was an indication a page like this to tell them please activate your substitution you exactly been send an email that contains the confirm link so if the reader reach out to this part but they never check your email address and you never click on a link they will appear in a entanglement my history status is on verified and after a few eras if if they haven’t click on the email they will precisely eliminate I’m not sure exactly how many epoches let’s say 30 periods after 30 periods if they haven’t click on a verification email it will be removed so we only get high quality people who know how to check your email and click on the link and after they click on a tie-in will automatically bring them to the Thank You page so after they click on the link are likely to be status in here ever will be verified and then they will be automatically taken to the Thank You page here where we give the download links for the e-book that we predicted and other nonsense and as soon as they added to remember and confirm the email address they will receive an vehicle response email from email so this is a an email that I have already put in our domain of report with the template so they will get is as soon as they corroborate their email address that’s all for my rendition in part 1 in part 2 I will show you what happens from the point that you already in your ear ever so once they are ready in your uber accounting you can continue to send them email as much as you miss actually until they decide to unsubscribe from remember so in the next part I will excuse what is open rate what is click-through rate and other important things about email market thank you for asking questions beside a river

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