Email Marketing Strategy for Beginners

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Hey everyone! Jason here digital sell consultant. And in this email marketing strategy guide, you’re going to get a simple done-for-you 7 step email approach that you can copy foryourself to made to ensure that your emails actually get opened and maybe more importantly to you, actually drive auctions and develop your business. So timestamp table of the information contained in the descriptionalong with some other helpful links to putting together your landing pages, extend magnets, more deep dives on how to actually do copywriting for your emails, as well as a terminated clickby clink video who really goes through my go-to email provider mailer light on howto set all this up.Here we’re going to focus on the strategyso irrespective of what service provider you’re using to send your emails, this strategy willwork. So with that let’s go ahead rush right in. And of course the first step is, figuringout how to get parties on your email inventory in the first place. Now this could be a video in and of itself. So we’ll just go through a couple of stepshere before we get into some more advanced things you can do once your email register hasstarted to grow. And the nature you captivate parties to your emaillist is, by offering them something in exchange for their contact information. Because after all, merely putting up a web pageand saying hey, subscribe for no good reason !, probably isn’t going to got to get a large emaillist. Now, you’ll accomplish this by offering somethingcalled a lead magnet. Now, a result magnet is simply some sort ofreport, video, exceed sheet, audio, give, something of value.What’s very important is it’s something ofvalue that you give in return for your ideal patrons or promises contact information. I’ll link up in the description and the cardsto a video that goes through a ton of different lead magnet ideas. So after you’re done watching this video youcan check that one out. And you’ll have at least one when you are learnabout those seven. So essentially, you give this result magneton something called a landing page. Now, the disembark page is just a simple pagethat can look like this. This is something that was built inside amailer light.And it time has a headline, a painting or somesort of graphical representation of what your lead magnet is a couple bullet stages on whythe lead magnet is so cool. And then a little forum for the visitor toenter their email to join your email inventory. And that says literally as complicated asthis first step should be. And when we get to step count seven you’llsee how you can actually begin to scale this particular part of the process awfully, veryquickly, but for now, just be borne in mind that we’re gonna offer them something in valuelike a extend magnet drive that drive all of our traffic to a arrival sheet where they cangive us their contact information. Now, formerly they do, the very first thing wewant to do step number two here is going to be segment, right? Because when someone penetrates their specify andemail on a land sheet versus your website versus your contact us form, well, all threeof those locates represent a different person.So inside of our email application, we want todifferentiate who came from where and what they wanted or why they actually gave us theircontact information. And so this is where segmentation comes in. So whatever email service provider you’reusing, you’re going to be able to immediately segment person located upon where they showedup and what the fuck is eventually enter their appoint and email for. Travelling through our representation here, when someoneenters their reputation and email on a platform sheet, we would tell our email service provider say, hey, label or add to group everyone who entered their name and email now. And then inside of your email service provider, you’re going to easily be able to see every single person who entered their name and emailhere and one it x number– x leading magnet. And then you can tell your email service providerto automatically cast it on email with the link to whatever they asked for. And so that’s segmentation this is so, soimportant, that you adjusted this up, so that as beings come into your inventory you know wherethey came from and why they are there.And this is going to set you up for the nextstep, but Im getting ahead of myself, just in case you’re curious what this might looklike, here’s a snapshot of mailer glowing. As “youre seeing” at the extremely top, we have anautomation that starts when someone joins working group. And then right after that automation, we sayhey, when someone participates this group or is labelled, go ahead and send this email. It really, really isn’t involved. It might inspect complicated when you first getinto mailer light-footed or Convertkit, those are the two that I recommend use. It will ogle a little complicated at first, but by the end of this video, you’re going to be confident and know you’ll pick up howto run all these automations.Now, why “re going through” all this, right? Why not just send them off an email and thendrop them into a string or remove them into a broadcast list like most other people do. Well, because they just opted in on a specificpage, you have a pretty good idea of what they’re interested in right now. And this is where the rapport house sequencecomes in, because we want to try and become some sort of paid offer right now. Now, why do we want to make a paid offer rightafter their contact information? Well, we know that they are actively lookingto solve a problem or they’re actively looking to collect information. And so what we want to do is find some sortof paid offer whether you’re doing affiliate marketing, you have your own makes or services, pair that to whatever was talked about on the landing page or the guide magnet. So now our automation would look somethinglike this. We would wait one day and then start sendingout one email a daytime for the next five to six daylights. Now, we’ll go through what you can do in theseemails, let’s rapidly mount back over to mailer lite as you can see after the first emailgoes out, where we’re giving them their opt-in offer.Now we start our rapport building sequencewhere we’re building rapport and we’re eventually going to make a paid offer, when someone startsgoing through this sequence. Now, what specific should be used do withthese emails? And what specific should be used give? So here’s a speedy extremely brief ramshackle linkin the description to a full-blown video on this but very quick rundown of what you cando with these five emails. The first email of course we’ve already gonethrough where you’re giving them their cause magnet, the second email you want to buildrapport by showing that you understand the problems and fuss that they’re facingright now. And if there’s any myths or common misconceptionsin your niche or industry, these are where you want to bring them up and talk about howyou can actually be helpful and you know that it’s hard where they are but they can ultimatelyachieve the results that they want.And you’ll actually want to make a small pitchfor your paid offer whether it’s an affiliate, busines a product of yours, in the PS sectionof the second email. So email number two, we’re already lookingto start the sales process, start the sales conversation. But we’re just starting, we’re not pushinghard at this spot. So in that PS section, you can just say somethingto the effect of hey, if you can relate to this email or you’re struggling with thistoo, I have this cool offer or I know of this cool offer that’s really goingto be helpful to you. I think you should check it out here. And that’s it. That’s all you do. So let’s go it go ahead and go into emailthree here.So for email three, you’re going to want tohave some sort of story. Using story inside of email, is extremelypowerful and it helps you stand out from everybody else who’s just blasting promotional messagesor only appointing generic newsletters. So with your superstar success narration, it couldbe a story of one of your purchasers or past students or purchasers, or it could be a storyof you achieving something similar to what your ideal customer wants to achieve.So for example, if you’re doing weight loss, it would be a story of someone who is able to lose weight with your program or complements. If we were talking to people who are tryingto grow a YouTube channel, then I would do something like share my story of strugglingfor years to try and get traction on YouTube and then finally having a breakthrough. And of course the email would concluded with andif you wishes to those same outcomes or you’re looking to achieve the same thingthat this person or I was able to achieve, check out this cool thing here. And you’d link to a sales page or marketings content. Now, these next two are going to be a littleharder on the sale. And these are going to be big benefit oneand big benefit two where you actually frankly start to talk about the paid offer in thesecond half of the email, so the first half of the email should cover a really clear pictureof something your principle customer or brand-new reader wants to achieve.Very similar to the hero success story exceptwe’re not telling a storey here, we’re just talking about what being looks like once abig problem is solved and then of course you tie in your product service or affiliate offerto and if you want to achieve this or you want to enjoy this kind of lifestyle or benefitsor answers, then this is what you need in order to do that, and you’ll talk about theproduct or service. Now, you can have two more emails that followthis similar format. Typically, we just stick with five and thatdoes it for the rapport building sequence. So these initial five to seven emails, areall you need in order to reach your first promotional present. Now, most people aren’t going to actuallybuy the first time round, right? So what do we do? Well, that’s where this next step comes inand that’s where commit comes in.And this is where the majority of your emailsubscribers are likely to be. Of route you want to make sure that you’vedone all of this hard work, before you time hop straight into engagement. So right now, our diagram ogles somethinglike this. We have our property sheet we moved them thelead magnet hopefully they experienced it and we routed them a rapport building string, that made a pitch for a paid offer. If they didn’t take you up on the paid offeror even if they did, the string is over, so now what we want to do is actually zoomout so we’re going from this and now we’re going to this, where we’re going to be sendinganywhere from two to five emails a week, that’s a gyration of content, videos, floors, memes, jokes, whatever is appropriate for your particular email list and business.And these is necessary to save an extremely conversationaltone. And I highly recommend applying plain textbook emailshere. So this is typically what you would have heardcalled a broadcast directory or your weekly programme. So this is not a newsletter, where you’rejust going to summarize everything that you’ve posted this week. So let’s say if you’re on social media a lotor you’re doing YouTube videos or blogs, this doesn’t mean that you really weekly post somesort of newsletter where hey, here’s all the cool stuff we announced the coming week. Nah! That doesn’t really work too well. You want to make sure that you’re actuallywriting these emails and driving involvement, because all your goal here is to get peopleto continue to open your emails and continue to engage with your emails to set up for thenext step.So anywhere from two to five emails a week, you’ll merely have to test on your own for what originates the most sense for you and of course, how much you and actually like writing. And I realize I chipped myself off, please don’tget reverie with your email design here. You probably is a lot of promotional meanings; and I say promotional for a reasonablenes, you’ll see in a second. Promotional senses where this is reallybeautiful email template there’s pictures and design everywhere and then you read anemail from a real person like your friend or co-worker, and it’s just a plateau bunchof plain text. Well, google along with others internet serviceproviders can see one that is clearly a promotion and other that looks like a real person. So when you’re writing your emails, you wantthem to look like a real person. Don’t facsimile large-hearted faceless corporations and whatthey’re doing with their email advertisements. That’s not going to work very well for you, you want to make sure that you retain a communicative hue and you write your emails in grassland textas if you were talking to someone, if you want to include a image or two max, that’sokay like plant a meme or something, but clearly don’t application those email templatesinside of your email service providers, is one of the reasons I really like Convertkitis, because they know that hertz deliverability.So they don’t even offer those pretty muchuseless templates. Now at this spot I get one of two reactions. The first reaction I get is oh, well, youknow what Jason? I really like speaking those nice promotionalemails and I always go to my promotions tab. Okay, that’s great you’re certainly not ordinary. And then the second big complaint I have is, well, if you only put your emails as if they’re plain text, I ever contemplate those arespam and other parties are gonna mull those are spam.Well, most emails written by normal peopleare grassland verse. And whatever camp those people are in, youdefinitely want to remember that as a marketer, it’s not your job to think what you woulddo. It’s your job to think how most other peoplethink and most other parties don’t automatically acquire plateau textbook email is spam, and mostother parties don’t automatically go to their advertisings tab and like going through thoseecommerce emails. So I precisely had to include that, because it’sreally ridiculous how many– how much pushback I get on here.And I don’t want that to discourage you fromgoing with plain text emails okay, Ill get off my soapbox here. So what is the point of this? Right? Where do “were starting to” actually inducing some moresales or promotional presents that’s going to be our next gradation? And formerly we’ve set up our engagement sequenceevery four to five emails, we can have a promotion email. Now, you can get advanced and have some triggersand have a promotional cycle if someone’s sounded, but we won’t go into that, becausethat just causes more headaches and problems than it will actually solve.So first here, just think of your engagementsequence your material you’re put forward by content you’re building rapport you’re hold participation, every four to five emails go ahead and make another promotional render. And you can be as hard sales as you want now. It’s okay, in your email to blatantly say, I think you should get this, because it’s really good for you. Now, Im not saying that you should justsay you’re an absolute nitwit if you don’t buy this products or services right nowlike , no , not at all. But it is okay to be a little salesy. Just a tag, merely a label, only a bit salesywith these promotional emails as long as it’s every four to five and you’re legitimatelyproviding appreciate and recreation in all of the other emails in between these promotions. So at this phase, you are really, genuinely rampedup good to go. We– you have your segmentation and rapportbuilding cycle you’re sending out emails you’re making promotional furnishes, but at theend of the day not everyone’s gonna open.And so the second to last step is going tobe scrubbing your listing. Now, something I really like about Convertkitis they’re going to do this automatically for you. Most email service providers don’t, becausethey eventually get paid by the size of your index, but does it genuinely matter how many peopleyou have on your list if half of them aren’t sounding or even opening your emails? The answer’s no. And it’s actually going to hurt your deliverabilitywith the people who actually are engaged with your sequence. So nonetheless you do this, you want to make surethat people who have not opened or clicked your emails in the past thirty if not ninetydays, I like exploiting ninety days you can go thirty days if you’re really, truly zeroedin here.But every 90 days, you just have some sortof automation where if they haven’t opened an email, stop sending them emails, becausethat’s just drawn-out down all of your norms and the internet service providers are lookingat all those people who aren’t opening. So if you take all those people who aren’topening, and you are able to applied them into an reengagement string, which is an advancedstrategy, or just say okay, we’re just gonna not we’re just gonna stop emailing them. Your medians will go up which means the peoplewho are opening, will be much more likely to see. And new people who come in will much it willbe much less likely that your new emails to brand-new subscribers will go to the promotionstab.So that pretty much does it for the entirefoundation of your brand-new email sell policy. And there’s just one more step here. I know we’ve done a lot of work, so go aheadhit that like button if you’re still watching. But the last step is to made the repeat button. So you’re our diagram gapes moves from lookingsomething like this to looking something like this, where we start forming more contribute magnetsand “were starting to” doing more territory pages, we improve out more segmentation and we of coursewe build out more rapport sequences.And “thats how you” originate a big email listand ensure that you are giving beings what they’re looking for and you’re not just sendingthe same emails and they’re actually receiving volunteers that they would be much more likelyto purchase and actually glad that you recommended them. So expressed appreciation for so much better for watching. Sincerely hope you got some value out of thisvideo. And that the final layout makes a whole lotmore sense now in the context of your own email marketing plan. So make sure you check out the links and playlistsin the description, because there’s a ton of content on how to developed in partnership your landingpage, how to actually write your arrive page, write your emails and of course build thisentire automation inside of mailer light.So make sure you check out those attaches inthe description, thumped that like button subscribe for more market videos and tutorials justlike this one. And until the next, retain construct the businessyou affection ..

Found on YouTube

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<
%d bloggers like this: