How to Start an Email List — Tutorial Video #1

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What’s up people? Pat Flynn here fromsmartpassiveincome.com, and welcome to youremail marketing tutorial. I’m here to help you grew your email roll. So, we’ll start from the beginning and then walk through an outline on exactly what you’re gonna learn here. And then I have a few things to say before we get started. This video’s gonna appearance you how to set up your email service provider, the little tool you’re gonna use to start collecting your email list. And then I’m gonna show you how to create an opt in assemble and plaza it on your website. In video number two I’m gonna show you exactly how to create lead magnets, who the hell is little incentives that you can create to gathermore email subscribers. And too, I’ll show you exactly where on your website you canplace an opt in shape. In video number three I’m gonna give you some more advanced strategies that people are using to start to scale the inventory building process. Then in video four I’m gonna show you exactly how to useyour auto responder, who the hell is emails thatyou write ahead of time that get sent out to your subscribers after they subscribe.And then in video multitude five I’m gonna show you how to actually create broadcast emails that get to be presented to your schedule. And then finally, in video number six I’m gonna show you some more advanced segmenting and tagging approaches. So you can really startto do some ninja things to really deliver some stunning material to your public and, certainly, to be all right outcomes. So, before we dive into an email service provider and I evidence you how to create and opt in anatomy and home it on your website, I wanna talk really quick about whyemails are very important. Now, when I was starting out, I didn’t really think accumulating emailaddresses were very important. I was more focused oncreating content on my blog and actually going traffic.I didn’t really care about emails because, well, I didn’thave anything to sell. Or I didn’t even knowwhat I was gonna say. Well, the one large-hearted thingthat I get changed if I could do it all over again, “wouldve been” I bid I couldstart my email sooner, my email roll sooner. And the reason is because, it’s not just because you can have then a list of beings that you can share things with in terms of selling andrecommending commodities. Yes, that’s part of it. And actually it’s a very small part of it. Moreso, you’re able to build a deeper relationship with your gathering. You’re able to learn themand give them information. And ply cost that willhelp you constructed that trust, that’s very important, before all kinds of events happen.It’s a way for you to keep your audience informed when things happen. There are so manybenefits of an email list besides only having a list to sell to. And actually, youraudience can help tell you exactly what they would buy. That’s the elegance of an email list, more than anything, is you’re able to use that index of people who have given you permission to send them stuff, who know that you are there to serve them. You can ask them, “Hey, “whats being” I do “to better serve you? ” That can inform then, what blog uprights you are able to write, what podcast episodes you should create, whatvideos you should do, and likewise what produces to sell. So, your email listing is room most important than simply, you are familiar with, what can you sell? Yes, that’s gonna be theend aim for a great deal of you.But satisfy procreate the end goal to be better serve your public and you’re gonna get better upshots throughout. As you’re going through this process and you’re starting tobuild your email list, you’re going to check your email figures every day. And how many readers you got, how many parties are openingthose broadcast emails, and all those sorts of things. And yes, those numerals is important. But you gotta remember, throughout this whole process, every single person on your directory is a real human being. It’s not just abouthaving 1,000 customers. It’s about having 1,000 humanbeings on the other end. And even if you’re starting out and you just have, let’ssay, 50 customers. Compared to others, that mightseem like nothing at all. But imagine a apartment full of 50 beings. Who are there becausethey wanna hear from you. Now, that starts to put into perspective exactly what we’re doing here. So treat your numberslike actual human being and you will better serve them and you will get more solutions that way. So, just wanted to get that out there. Let’s start the tutorial now.So let’s dive into anemail service provider and I’ll talk about myfavorite one ConvertKit. And then we’ll get into how to create an opt in organize and placeit on your website. Now, that being said, it doesn’t matter what email serviceprovider you end up exercising. Whether you go with ConvertKit or a completely differentone, it doesn’t matter. All of these principles, in this tutorial, throughout the six videos, are gonna be useful for you. So, let’s dive title in. So what I wanna do is walk you through the beginning stages to seeing how to get started with an email service provider. No question which one you end up going with, there are, universally, some really important things that you need to do the moment you sign upand set up your account, that are vital to yoursuccess with email marketing.And I’ll show you thosethings in a few moments. I do wanna speak on really quick, why I choose to recommend, why I choose to use, and why now I’m actually an advisor for this company ConvertKit. They’re my ESP of alternative because they are the easiest to use, the best designed ESP out there. They too have a lot of amazing, boosted, facets that I’ve always been looking for, that are gonna be really helpful for youto maximize your results. And I’ll show you thosethings in later videos within this email marketing tutorial. I “re just saying” however, if you’d like to check them out, “re going through” my relate smartpassiveincome.com/ ck.And that is my affiliate link, so I do get a commission from that. I merely wanna be up front. But it’s at no extra cost to you. So, you can get startedand give them a shot. And, of course, being an advisor, if you have any questions or remarks, feel free to ask me. I’m here for ya ‘. Now what I’m gonna do is click on the get started button now, and set up a entirely brand new account. I’ll see you on the other side, after I fill out my billing information and get everything set up.So, hang in. Be there in only a sec. After you sign on, there’s going to be a few more detailsthat you need to include. And it began with your address. Again, this is universal , no matter which email service provider you use. You will not be able to send any emails unless you include an address. And the reason is, because there are anti spam principles into arrange that require you to have that address at the bottom of every email you send out.Now, save that in recollection, when you might be thinking about puttingyour home address on there. I actually wouldn’t recommend doing that. If possible, gave a business address there or different address. Because you want that information for your own home, private of course. So maintain that in intellect. But, whatever the contingency may be, you need to include anaddress there for sure. Then you can include information about your website, whateverthat website might be.And then finally yourdefault email defines which are gonna be your from identify and your reply to email address. Now the from appoint is going to be what parties accompany, in terms of where, or who is sending this email. And you might be inclined to put your brand name in there, or your website reputation in there. But I would highly recommend against that. I would recommend includinga real person’s name. Hopefully, your epithet, if you’re the one who’s corresponding withyour email customers. And the reason for that is because when you examine an emailcome into your inbox, you’re more likely to open it if it comes from a real person. And as I always say, “The more human like “you can be online, the easier it is “to connect with people.” And for things like opening emails and sounding through thelinks within the emails. The more you can become a person, the easier it’s gonna be for you. So, I would include a real name in here. So I’ll just include mine.And then the reply to email address is where people will reply to. So if parties sounds the reply button on an email that you send out, that’s the email that will receive those replies from your customers. So, formerly you have all that filled out, click on, save your message, and we’ll keep going. And next gradation, we’regoing to create a form. A constitute is an aspect that you embed and place on your website, so you can begin collecting new subscribers. You may ask for a refer. But no matter what, you’re emphatically gonna be asking for an email address. And we’ll show you how to set that up really quick here in ConvertKit. And then finally, I’m gonna show you actually how to embed thatform onto your website. We’ll save a lot of these interesting thing in this handy checklistfor the later videos.But for now, let’s startby creating a form. To create a form, all you have to do is click on the cause pattern button. At this object, you choose whether or not you want to build a territory page or have a form like, which I said earlier, you are able to embed on your website. A platform page is, basically, an internet site. A single sheet, that ConvertKit will provide for you, that has a form on it. So you can even begin obtaining readers right now, without having a website.This is extremely useful if you are setting up a website very soon. But you wanna start collectingemail readers now. Like a coming soon page for example. Well, this will be really helpful. It’s also a great behavior tocollect email customers on precisely a full sheet. About a particular incentive, which we’ll talk about in the next video. Some sort of reason forpeople to subscribe. So that they don’t have any other alternative but to either subscribe andcheck that thing out or exit. So, if you wanna exactly try that we are able to. But for now, I’m goingto click on a sort here.And we’ll be able toshow you how to set that up and then placed it on your website. From here you can choose the chassis form. On the left you can see that there is a form that you canembed within a announce, for example, or withina sheet that is inline with the actual text there. And you can add a few more things, like a headline and a sub headline that will incentivize people to agree. Here in the middle youhave a little bit more options in terms of customizing the text and epitomes around yoursubscription button now. And then finally, one only has this plain and simple, mentioned and email address subscription line, with no textbook around it, that you can choose, as well.So, for now I’m just gonnachoose this first one. And we’ll show you how to set that up. Now you’re gonna seea preview of the form. But it’s also editable. So I can change the headline to, get your free gift, for example. I can change the subtext to something else, if I’d like. I can even change this text down now and even what it says within the box, best email address.Sometimes it works out really well. Even what’s in the subscriptionbutton, get it now. So once you do this, you wanna click, save, whatever it is you end up deepening. You can also change thecolors here, as well. So let’s say I have a, more of a red shade, instead, that I wanna highlight, for their own borders there. And then I’m gonna click, save, to make sure that is saved. Now, before I embed this on a website, and you can always end up changing these options later, I do want to mess with the settleds a little bit. And what I make by that isby clicking on gives, I can change the species name.Which is gonna be really helpful for managerial intents, later on. So I’m just gonna make this be, primary render on, let’s say, about page, for example. You can get very specificwith this if you like. And then for now we’re just gonna keep it as a form on the website, instead of a full bring sheet. Again, like I said, you can change any of these settings that you previously set up, later on. I’m too going to click on style here. To demo you that you canalways change the form. You can go back to the full constitute style, which includes the images and a little bit more room for verse. Or you can go to the naked one. Which is just the refer, and the email, and the due button. You can even have itbecome a Modal window, which intends parties click on a button or a link to then have the form pop up. Or you can have it slide in. But for now, we’re justgonna keep it as an inline. There’s some other options here as well.You can delete or archive it if you demand. You can replicate the sort if you have the same form but you wantit on different sheets. You can integrate it with other figment, more advanced tools, which we’ll talk about last-minute. But for now, I’m just gonna click on save form, to make sure we have that. It should change thetitle, as you can see here. Primary offer on about sheet. Now what I’m gonna do is show you what this looks like on the dashboard of ConvertKit really quick. I’m gonna clink back on constitutes here. And you’re gonna see that form show up. You’re too going to see the timeline of your subscribers now, which will change over time. This is where you’ll be able to start to get into the analytics. And you can create asmany forms as you’d like.There’s an unlimitedamount that you can create, here in ConvertKit, if you wanna do that. Again, just go through thesame process as we did before. Now I wanna go back and edit or actually select one more thing here in this form. So I’m gonna click on that. And you’ll verify the form there. I’m gonna click on places one more time.And I’m gonna go to embed. Because now we’re gonna take this system and lieu it on our website. So that we can see this form and then get our first subscribers. So you can do this in a couple of ways. You can do it exerting the Java script code. Which they are able to facsimile down here and then put on your website. You can get the raw HTML which some more advanced people like, because they wanna change a few things and form it up a little more. Those are for people who area little bit more technological. And then finally, if youhave a WordPress website, ConvertKit has a WordPress plug in which concludes this even easier for you. So that within your sheet or your berth, you can just simply place a short code. And that’s all you need to do, after that WordPress plug in is installed.For now, I’m just going to collect the Java script code. And thumped Command+ C here on the Mac so I can imitate it andput it on the website. And I’ll show you what thatlooks like in a few moments. Okay, so here we are atGreenExamAcademy.com, which is the very first business that I ever created, back in 2008. Still alive today, stillgenerating an income. And I’m here on the about sheet. Notice that I didn’t have a sign up form.And even though the website is different and it’s a different account. I just wanted to use this as an example because a great deal of my other websites are very customized, where it would actually change the examination a little. But I wanted to show youjust how easy this was. So here’s the edit pagesection in WordPress. With whatever editor you be brought to an end use even if it’s WordPress or not, where you insert text there should be a place where you canthen switch it over to HTML. Meaning the system thatthen generates that textbook and chassis it in the waythat it gapes online. And in WordPress, all you have to do is when you’re editing a sheet or upright you click on the verse invoice now. And now you can see codes, like different websites, and joins, and whatnot. So at the bottom I’m just gonna simply paste the Java script just like that. And I’m going to hit update.And then I’m going to goback to my about sheet now, and refresh it for you, to show you. And as “youre seeing”, here it is there on the website, very easy to do. If I wanted to change its’ arrange I can foreground this and cut that. And then maybe I’ll gave itafter this clause now. And then I’ll hit update. And then I’m gonna refresh, on this page. And you should see it moveup the sheet like that. So this is a great way to get in front of your public whentheir on your website so that they can then be incentivized to leave their email address, which will then be collected. And ConvertKit will get into how you can look at even more information about your subscribers, where they’re at, what they’re doing, in last-minute videos. So that’s how easy it is a matter of do. Now one more thing I wanna show you is you can also embed this particular form into the sidebar, usinga widget, on your page.Especially if you’re usingWordPress, this is quite easy. So I’m gonna go back here to revise page. I’m gonna go to appearanceand click on widgets. I’m gonna open up the right sidebar now. And I’m gonna discover the text where we can add arbitrary text or HTML. I’m just gonna drag and plunge that in there, open that up. In the contents section I’m gonna paste that same, exact dialogue and save. Now when I come back to this page that should position itself down now. It should resize in a proper way. It may inspect a little funky. Sometimes you have totweak it a little bit. However, this is really cool. Because then it should be live on every single page where that sidebar shown in. So I’m gonna ten-strike refresh. And participate what happens. There it is, it various kinds of laid itself out perfectly for me there, that’s great. So that’s how you can keep it on every sheet on your website. Let’s go to only anotherpage to see what happened.So this is a page that I set up for people who are brand new. And yep, it’s right there too. So people should see it all the time. Now before we finish up I have one more thing I wanna do. And that is actuallysubscribe to this email list and register you what that’s like. So what we’re gonna do is actually type in my Smart PassiveIncome email address now and hit, get it now. Now there is no free giftyet, or anything like that. You will see in the next video, what kinds of incentives you could give to your subscribers in exchangefor their email address. And that’s gonna be whatthe next video’s about. There’s a number ofdifferent things you can do. Not all of them are difficult. So we’ll get into thatin video number two. But for now, you cansee, I really agreed, it says success.Now check your email toconfirm your due. And what that means is thatpat @smartpassiveincome. com is gonna get an email that says, “Hey, are you an actual human being? “Click here to confirm.” And then you’ll be subscribed to the list. Now you can have it so that parties don’t have to have that email and sound through it in order to be allowed to to agree. But I would highly recommend doing that. That’s called your doubled opt in. And when you go here to the main aims of your sort, you will see, actually it’s not there. It’s incentive email. You can click to turn this off. And remove that double optin email for new readers. That is simply not a good hypothesi. Yes, it’s an additional step.But this channel you know that beings on the other end are humanbeings, who subscribe. Because they will have to click through to say, “Yes, I’m a human. “I want the emails.” And the more you can actually make sure that the person who’s subscribingis a human, the better. That’s gonna make sure youhave a quality email list. It’s not just about the quantity. It’s about the quality. It’s also gonna improve make sure that robots aren’t signing up to your schedule, precisely to get those free incentives that you’re gonna volunteer. Which, like I said, we’lltalk about in the next video. So, at least, when you’re starting out always click yes to this. Click that on and then you’ll interpret what this email looks like. This is actually whereyou can craft this email. And modernize this text if you’d like. Last-minute on, in the next video, I’ll show you how to include your motivation here and all those really important things. So that’s gonna be really cool But yeah, let’s see what happens.So I am going to go to customers. And there is a lack of readers yet. Well, that’s becausesmartpassiveincome.com has yet to subscribe. So let’s go into my email right now and then click on that link. Okay, here’s that email that came through. It actually is from Pat Flynn. And you can see thatthere’s this button here. And likewise pay attention thataddress is there as well. And there’s always, every single time, a road for parties to unsubscribe. There’s no way to get rid of that. And again, that’s because of the existing legislation. Now, I’m gonna click, substantiate your subscription. And it should take me to a generic page, a generic thank you page. You can customize your own thank you page that people can land on, after they click to subscribe. Which is a great way tocontinue that dialogue. But for now, just startingout, keep it simple.You have your subscriptionconfirmation here. Now what I’m gonna do isgo back to ConvertKit. And I’m gonna refresh my readers sheet. And it should show my email address there. And that likewise dates the time of this tutorial, by the way. But I promise you I willcontinue to keep this updated. And I can actually click on the reader and get information about this person. So the email address and a first name, if you’re collecting it. If you do wanna compile first name, you would have to change the way to one that actuallyincludes the name on it. It are truly show me whichform they agreed on. So I can see that Pat subscribed on the about sheet on this appointment. And it is an active email. Meaning it’s somebody who had clicked that confirmyour subscription button. I can also encounter a biography of such activities that this particular emailaddress has had in the past.So there’s only oneemail that was sent out. And it shows that it was that confirmation email as you considered. However, each time I send a sequence or an auto responder email, which I’ll get into in video quantity four, for you, each time I send a broadcast, which we’ll talk about how to craft and make the perfect offers, in video quantity five. You will be able to see whether or not beings have opened them. Whether or not beings haveclicked the links in their own homes. It’s a really powerful implement. And then finally, you’ll see here on the right hand side, tags. We’ll get into tagging and some more advanced segmentation items in video count six, in this tutorial. Which will allow you to even categorize your email address to create different groups and hierarchies, that’ll allow you to better serve your gathering extremely. So until then, really congratulated for coming this far. Thank you so much for watching this video. If you wanna get involved with ConvertKit and try them out, again, I’m an advisor.I really wanna disclosethat, for the company. You can go through my affiliate tie-up which is smartpassiveincome.com/ ck. Again smartpassiveincome.com/ ck. And if you happen to be watching this on YouTube and you want to get access to all the other videos ina very convenient place, where there’s some additional information for you, to help you reallycrush it with your emails, psyche on over to startanemaillist.com. That’ll redirect you to mysite and all the videos. And this complete tutorialwhich is, again, free. I’m not even asking you for any emails to sign up for it. I is hypothesized that if I give you enough significance through this tutorial, you’ll want to subscribe toget more stuff from me. So that’s my goal here. So tell me what youliked about this video. And I look forward to seeing you there at startanemaillist.com. Congratulations once again. And I’ll see you in video number two. Hey, thank you again for watching this video. If you wanna move ontotutorial number two, which is all about howto create lead magnets.You know, little incentives to help get even more customers, you can click on the video over here. And if you’re interested in visualize the tutorial page on my website, which has all these videos laid down by, more information, even some give aways that you can get, you can click over here. Video, video one, it was lots of fun And now it’s time foryou to go to video two Ahhhh.

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