How to Start an Email List — Tutorial Video #1

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What’s up people? Pat Flynn here fromsmartpassiveincome.com, and welcome to youremail marketing tutorial. I’m here to help you proliferated your email roll. So, we’ll start from the beginning and then walk through an outline on exactly what you’re gonna learn now. And then I have a few things to say before we get started. This video’s gonna show you how to set up your email service provider, the little tool you’re gonna use to start collecting your email list.And then I’m gonna show you how to create an opt in word and lieu it on your website. In video number two I’m gonna show you exactly how to create lead magnets, who the hell is little incentives that you can create to gathermore email readers. And too, I’ll show you exactly where on your website you canplace an opt in form. In video number three I’m gonna give you some very advanced approaches that people are using to start to scale the listing construct process. Then in video four I’m gonna show you exactly how to useyour auto responder, who the hell is emails thatyou write ahead of time that get sent out to your readers after they subscribe.And then in video crowd five I’m gonna show you how to actually create broadcast emails that come sent to your schedule. And then finally, in video numeral six I’m gonna show you some more advanced segmenting and labelling programmes. So you can really startto do some ninja things to really deliver some astonishing material to your public and, certainly, to be all right makes. So, before we dive into an email service provider and I evidence you how to create and opt in pattern and residence it on your website, I wanna talk really quick about whyemails are very important. Now, when I was starting out, I didn’t really think rallying emailaddresses were essential. I was more focused oncreating content on my blog and actually getting traffic. I didn’t really care about emails because, well, I didn’thave anything to sell. Or I didn’t even knowwhat I was gonna say. Well, the one large-scale thingthat I would change if I could do it all over again, “wouldve been” I bid I couldstart my email sooner, my email schedule sooner.And the reason is because, it’s not just because you can have then a listing of parties that you can share things with in terms of selling andrecommending concoctions. Yes, that’s part of it. And actually it’s a very small part of it. Moreso, you’re able to build a deeper relationship with your public. You’re able to educate themand give them information. And provision quality that willhelp you build that rely, that’s very important, before any sort of transactions happen. It’s a way for you to keep your audience informed when things happen. There are so manybenefits of an email list besides precisely having a list to sell to. And actually, youraudience can help tell you exactly what they would buy. That’s the knockout of an email list, more than anything, is you’re able to use that roster of people who have given you permission to send them stuff, who know that you are there to serve them. You can ask them, “Hey, “whats being” I do “to better serve you? ” That can inform then, what blog berths you should write, what podcast episodes you should create, whatvideos you are able to do, and too what commodities to sell.So, your email register is acces more important than precisely, you are familiar with, what can you sell? Yes, that’s gonna be theend destination for a lot of you. But satisfy do the end goal to be better acting your audience and you’re gonna get better causes throughout. As you’re going through this process and you’re starting tobuild your email list, you’re going to check your email numbers every day. And how many customers you got, how many people are openingthose broadcast emails, and all those sorts of things. And yes, those amounts is important. But you gotta remember, throughout this whole process, every single person on your roll is a real human being.It’s not just abouthaving 1,000 readers. It’s about having 1,000 humanbeings on the other end. And even if you’re starting out and you just have, let’ssay, 50 readers. Compared to others, that mightseem like nothing at all. But imagine a office full of 50 beings. Who are there becausethey wanna hear from you. Now, that starts to put into perspective exactly what we’re doing here. So analyse your numberslike actual human beings and you will better serve them and you will get more reactions that mode. So, just wanted to get that out there. Let’s start the tutorial now. So let’s dive into anemail service provider and I’ll talk about myfavorite one ConvertKit. And then we’ll get into how to create an opt in pattern and placeit on your website.Now, that tell me anything, it doesn’t matter what email serviceprovider you end up exercising. Whether you go with ConvertKit or a completely differentone, it doesn’t matter. All of these principles, in this tutorial, throughout the six videos, are gonna be useful for you. So, let’s dive claim in. So what I wanna do is walk you through the beginning stages to seeing how to get started with an email service provider.No matter which one you end up going with, the report contains, universally, some really important things that you need to do the moment you sign upand set up your report, that are vital to yoursuccess with email market. And I’ll show you thosethings in a few moments. I do wanna speak on really quick, why I choose to recommend, why I choose to use, and why now I’m actually an advisor for this company ConvertKit. They’re my ESP of pick because they are the easiest to use, the very best designed ESP out there. They likewise got a lot of astonishing, advanced, aspects that I’ve always been looking for, that are gonna be really helpful for youto maximize your results.And I’ll show you thosethings in later videos within this email marketing tutorial. I will say however, if you’d like to check them out, “re going through” my tie-in smartpassiveincome.com/ ck. And that is my affiliate link, so I do get a commission from that. I just wanna be up front. But it’s at no extra cost to you. So, you can get startedand give them a shot. And, of course, being an advisor, if you have any questions or criticisms, feel free to ask me. I’m here for ya ‘. Now what I’m gonna do is click on the get started button now, and set up a entirely brand new account. I’ll see you on the other side, after I fill out my billing information and get everything set up. So, hang in. Be there in precisely a sec. After you sign on, there’s going to be a few more detailsthat you need to include. And it began with your address. Again, this is universal , no matter which email service provider you use.You will not be able to send any emails unless you include an address. And the reason why i, because there are anti spam statutes into neighbourhood that require you to have that address at the bottom of every email you send out. Now, remain that in memory, when you might be thinking about puttingyour home address on there. I actually wouldn’t recommend doing that. If possible, made a business address there or different address. Because you want that information for your own home, private of course. So deter that in sentiment. But, whatever the occurrence may be, you need to include anaddress there for sure. Then you can include information about your website, whateverthat website are likely to be. And then finally yourdefault email designates which are gonna be your from list and your reply to email address. Now the from name is going to be what people look, in terms of where, or who is sending this email. And you might be inclined to put your brand name in there, or your website specify in there.But I would most recommend against that. I would recommend includinga real person’s name. Hopefully, your reputation, if you’re the one who’s corresponding withyour email customers. And the above reasons for that is because when you recognize an emailcome into your inbox, you’re more likely to open it if it comes from a real person. And as I ever say, “The more human like “you can be online, the easier it is “to connect with people.” And for things like opening emails and clicking through thelinks within the emails. The more you can become a person, the easier it’s gonna be for you. So, I would include a real name in now. So I’ll just include mine. And then the reply to email address is where people will reply to. So if people sounds the reply button on an email that you send out, that’s the email that will receive those the responses from your subscribers.So, once you have all that filled out, click on, save your intelligence, and we’ll keep going. And next pace, we’regoing to create a form. A pattern is something that you embed and place on your website, so you can begin collecting new subscribers. You may ask for a epithet. But no matter what, you’re surely gonna be asking for an email address. And we’ll show you how to set that up really quick here in ConvertKit. And then finally, I’m gonna show you actually how to embed thatform onto your website. We’ll save a great deal of these interesting thing in this handy checklistfor the later videos.But for now, let’s startby creating a form. To create a form, all you have to do is click on the procreate assemble button. At this item, you choose whether or not you want to build a property sheet or have a form like, which I said earlier, you are able to embed on your website. A platform page is, basically, an internet site. A single sheet, that ConvertKit will provide for you, that has a form on it. So you can even begin mustering subscribers right now, without having a website. This is extremely useful if you are setting up a website very soon. But you wanna start collectingemail readers now. Like a coming soon page for example. Well, this will be really helpful. It’s also a great room tocollect email subscribers on simply a full page. About a particular incentive, which we’ll talk about in the next video.Some sort of reason forpeople to subscribe. So that they don’t have any other alternative but to either subscribe andcheck that thing out or outlet. So, if you wanna exactly try that we are able to. But for now, I’m goingto click on a structure now. And we’ll be able toshow you how to set that up and then made it on your website. From now you can choose the use vogue. On the left you can see that there is a form that you canembed within a upright, for example, or withina page that is inline with the actual text there. And you can add a few more things, like a headline and a sub headline that will incentivize people to agree. Here in the middle youhave a little bit more alternatives in terms of customizing the textbook and idols around yoursubscription button here. And then finally, one only has this plain and simple, name and email address subscription line, with no text around it, that you can choose, as well.So, for now I’m just gonnachoose this first one. And we’ll show you how to set that up. Here you’re gonna seea preview of the form. But it’s also editable. So I can change the headline to, get your free knack, for example. I can change the subtext to something else, if I’d like. I can even change this text down here and even what it says within the box, best email address. Sometimes it works out really well. Even what’s in the subscriptionbutton, get it now. So once you do this, you wanna click, save, whatever it is you be brought to an end altering. You can also change thecolors here, as well. So let’s say I have a, more of a red colouring, instead, that I wanna highlight, for the border there. And then I’m gonna click, save, to make sure that is saved.Now, before I embed this on a website, and you can always end up changing these options later, I do want to mess with the provides a little. And what I imply by that isby clicking on places, I can change the shape list. Which is gonna be really helpful for organizational determinations, later on. So I’m just gonna make this be, primary offering on, let’s say, about page, for example. You can get very specificwith this if you like. And then for now we’re just gonna keep it as a form on the website, instead of a full land sheet. Again, like I said, you can change any of these settings that you previously set up, later on.I’m also going to click on style now. To testify you that you canalways change the mode. You can go back to the full use vogue, which includes the images and a little bit more room for verse. Or you can go to the naked one. Which is just the word, and the email, and the due button. You can even have itbecome a Modal window, which signifies beings click on a button or a link to then have the constitute pop up. Or you can have it slide in. But for now, we’re justgonna keep it as an inline. There’s some other options here as well. You can delete or archive it if you miss. You can replica the way if you have the same form but you wantit on different sheets. You can integrate it with other fancy, more advanced implements, which we’ll talk about later. But for now, I’m just gonna click on save form, to make sure we have that.It should vary thetitle, as you can see here. Primary offer on about page. Now what I’m gonna do is show you what this was like on the dashboard of ConvertKit really quick. I’m gonna sound back on uses now. And you’re gonna see that form show up. You’re also going to see the timeline of your subscribers now, which will change over time.This is where you’ll be able to start to get into the analytics. And you can create asmany forms as you’d like. There’s an unlimitedamount that you can create, here in ConvertKit, if you wanna do that. Again, just go through thesame process as we done before. Now I wanna going to go and edit or actually select one more thing here in this form.So I’m gonna click on that. And you’ll ensure the form there. I’m gonna click on settings one more time. And I’m gonna go to embed. Because now we’re gonna take this system and region it on our website. So that we can see this form and then get our first subscribers. So you can do this in a couple of ways. You can do it exercising the Java script code. Which they are able to duplicate down now and then put on your website. You can get the raw HTML which some more advanced beings like, because they wanna change a few things and mode it up a little bit more. Those are for people who area little bit more technological. And then finally, if youhave a WordPress website, ConvertKit has a WordPress plug in which moves this even easier for you. So that within your sheet or your upright, you can just simply place a short code. And that’s all you need to do, after that WordPress plug in is installed. For now, I’m just going to collect the Java script code.And smash Command+ C here on the Mac so I can reproduce it andput it on the website. And I’ll show you what thatlooks like in just a moment. Okay, so here we are atGreenExamAcademy.com, which is the very first business that I ever made, back in 2008. Still alive today, stillgenerating an income. And I’m here on the about page.Notice that I didn’t have a sign up form. And even though the website is different and it’s a different account. I just wanted to use this as an example because a lot of my other websites are very customized, where it would actually change the look a little. But I wanted to show youjust how easy this was. So here’s the revise pagesection in WordPress. With whatever journalist you end up using even if it’s WordPress or not, where you insert text there should be a place where you canthen switch it over to HTML. Meaning the code thatthen engenders that text and shapes it in the waythat it gazes online. And in WordPress, all you have to do is when you’re editing a sheet or upright you click on the textbook tab now. And now “youre seeing” codes, like different websites, and connects, and whatnot. So at the bottom I’m just gonna simply paste the Java script just like that. And I’m going to hit update. And then I’m going to goback to my about sheet here, and refresh it for you, to show you.And as you can see, here it is there on the website, very easy to do. If I wanted to change its’ statu I can spotlight this and cut that. And then maybe I’ll threw itafter this clause here. And then I’ll hit update. And then I’m gonna refresh, on this sheet. And you should see it moveup the sheet like that. So this is a great way to get in front of your gathering whentheir on your website so that they can then be incentivized to leave their email address, which will then be collected. And ConvertKit will get into how you can look at even more information about your customers, where they’re at, what they’re doing, in last-minute videos. So that’s how easy it is a matter of do. Now one more thing I wanna evidence you is you can also embed this particular form into the sidebar, usinga widget, on your sheet. Especially if you’re usingWordPress, this is quite easy. So I’m gonna go back here to revise page. I’m gonna go to appearanceand click on widgets.I’m gonna open up the right sidebar here. And I’m gonna spot the verse where we can add arbitrary text or HTML. I’m just gonna drag and descent that in there, open that up. In the contents section I’m gonna paste that same, accurate script and save. Now when I come back to this page that should position itself down here. It should resize in a proper way. It may search a little funky. Sometimes you have totweak it a little bit. However, this is really cool. Because then it should be live on every single page where that sidebar shown in. So I’m gonna stumble freshen. And insure what happens. There it is, it kind of laid itself out perfectly for me there, that’s great.So that’s how you can lean it on every sheet on your website. Let’s go to merely anotherpage to see what happened. So this is a page that I set up for people who are brand new. And yep, it’s right there too. So parties should see it all the time. Now before we finish up I have one more thing I wanna do. And that is actuallysubscribe to this email list and establish you what that’s like. So what we’re gonna do is actually type in my Smart PassiveIncome email address now and made, get it now. Now there is no free giftyet, or anything like that. You will see in the next video, what kinds of incentives you could give to your customers in exchangefor their email address.And that’s gonna be whatthe next video’s about. There’s a number ofdifferent things you can do. Not all of them are difficult. So we’ll get into thatin video number two. But for now, you cansee, I just agreed, it says success. Now check your email toconfirm your subscription. And what that entails is thatpat @smartpassiveincome. com is gonna get an email that says, “Hey, are you an actual human being? “Click now to confirm.” And then you’ll be subscribed to the list.Now you can have it so that people don’t have to have that email and click through it in order to be allowed to to subscribe. But I would highly recommend doing that. That’s called your double opt in. And when “theres going” now to the main determines of your sort, you will see, actually it’s not there. It’s motivation email. You can click to turn this off. And remove that double optin email for brand-new subscribers. That is actually not a good project. Yes, it’s an additional stair. But this practice you know that people on the other end are humanbeings, who subscribe. Because they will have to click through to say, “Yes, I’m a human. “I want the emails.” And the more you can actually make sure that the person who’s subscribingis a human, the better. That’s gonna make sure youhave a quality email list. It’s not just about the part. It’s about the quality.It’s also gonna promotion make sure that robots aren’t signing up to your list, simply to get those free motivations that you’re gonna furnish. Which, like I said, we’lltalk about in the next video. So, at least, when you’re starting out ever click yes to this. Click that on and then you’ll experience what this email was like. This is actually whereyou can craft this email. And update this verse if you’d like. Later on, in the next video, I’ll show you how to include your motivation now and all those really important things.So that’s gonna be really cool But yeah, let’s see what happens. So I am going to go to readers. And there are no readers hitherto. Well, that’s becausesmartpassiveincome.com has yet to subscribe. So let’s go into my email right now and then click on that link. Okay, here’s that email that came through. It actually is from Pat Flynn. And you can see thatthere’s this button here. And too pay attention thataddress is there as well. And there’s always, every single time, a room for people to unsubscribe. There’s no way to get rid of that.And again, that’s because of the existing legislation. Now, I’m gonna sound, fortify your subscription. And it should take me to a generic sheet, a generic thank you page. You can customize your own thank you page that people can land on, after they click to subscribe. Which is a great way tocontinue that discourse. But for now, just startingout, keep it simple. You have your subscriptionconfirmation here. Now what I’m gonna do isgo back to ConvertKit. And I’m gonna freshen my readers sheet. And it should show my email address there. And that too dates the time of this tutorial, by the way. But I promise you I willcontinue to keep this updated. And I are truly click on the subscriber and get information about this person. So the email address and a first name, if you’re collecting it. If you do wanna muster given name, you would have to change the constitute to one that actuallyincludes the name on it. It are truly show me whichform they agreed on.So I can see that Pat agreed on the about page on this date. And it is an active email. Meaning it’s somebody who had sounded that confirmyour subscription button. I can also determine a biography of the activity that this particular emailaddress has had in the past. So there’s only oneemail that was sent out. And it shows that it was that confirmation email as you heard. Nonetheless, every time I send a sequence or an auto responder email, which I’ll get into in video quantity four, for you, every time I send a broadcast, which we’ll talk about how to craft and initiate the perfect offers, in video number five. You will be able to see whether or not parties have opened them.Whether or not people haveclicked the links in their own homes. It’s a really powerful tool. And then finally, you’ll see here on the right hand side, calls. We’ll get into tagging and some more advanced segmentation items in video count six, in this tutorial. Which will allow you to even categorize your email address to create different groups and hierarchies, that’ll allow you to better serve your gathering extremely. So until then, merely congratulations on coming this far. Thank you so much for watching this video.If you wanna get involved with ConvertKit and try them out, again, I’m an advisor. I really wanna disclosethat, for the company. You can go through my affiliate tie-up which is smartpassiveincome.com/ ck. Again smartpassiveincome.com/ ck. And if you happen to be watching this on YouTube and you want to get access to all the other videos ina very convenient place, where there’s some additional information for you, to help you reallycrush it with your emails, manager on over to startanemaillist.com. That’ll redirect you to mysite and all the videos. And this complete tutorialwhich is, again, free. I’m not even asking you for any emails to sign up for it. I suspect that if I give you fairly cost through this tutorial, you’ll want to subscribe toget more trash from me.So that’s my goal here. So tell me what youliked about this video. And I look forward to seeing you there at startanemaillist.com. Congratulations once again. And I’ll see you in video number two. Hey, thanks again for watching this video. If you wanna move ontotutorial number two, which is all about howto create lead magnets. You know, little incentives to help get even more customers, you can click on the video over here. And if you’re interested in consider the tutorial sheet on my website, which has all these videos laid down by, more information, even some give aways that you can get, you can click over here. Video, video one, it was lots of fun And now it’s time foryou to go to video two Ahhhh.

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